UBS Expands UAE Footprint with Launch of Abu Dhabi Advisory Office

UBS today announced the official opening of its new Advisory Office in Abu Dhabi, marking a major step in the global bank’s ongoing expansion across the Middle East. Located within the Abu Dhabi Global Market (ADGM), this new branch represents UBS’s second presence in the United Arab Emirates (UAE), underscoring the bank’s long-term commitment to the region and its clients.

Also, the new office, established through a branch of UBS AG, strengthens the firm’s footprint in one of the world’s fastest-growing financial and wealth management hubs. Abu Dhabi—recognized as a leading center of investable wealth—has become an increasingly attractive destination for ultra-high-net-worth individuals, sovereign wealth funds, family offices, and corporates seeking trusted financial and advisory services.

UBS Expands UAE Footprint with Launch of Abu Dhabi Advisory Office

Furthermore, Beatriz Martin, President UBS EMEA, described the move as “an exciting milestone” that deepens the firm’s partnership with Abu Dhabi. “UBS’s global connectivity and strong capabilities position us to serve complex clients and deliver integrated solutions,” she said. “With a strengthened presence in the country, we are well-positioned to continue driving growth and delivering the full value of our One Bank offering.”

Moreover, Christl Novakovic, Head UBS Global Wealth Management EMEA, added that the new office reflects UBS’s “deep-rooted belief in the potential of the Middle East” and the bank’s “unwavering commitment” to clients across the region.

Arvind Ramamurthy, Chief Market Development Officer at ADGM, welcomed the move, noting that UBS’s arrival “highlights ADGM’s status as a leading hub for global wealth management and family office services.”

Also, Niels Zilkens, Head Wealth Management Middle East, emphasized that the new office “allows UBS to be closer to its clients,” offering seamless access to global capabilities with locally tailored solutions.

So, UBS AG, Abu Dhabi Branch, will provide direct advisory services from ADGM, with assets booked in Switzerland, leveraging UBS’s global network and product expertise.

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