Chicago-based R.J. O’Brien & Associates (RJO) has announced the launch of an updated brand and new website for its RJO Futures division, aimed at enhancing the trading experience for clients. The revamped site offers improved navigation and a seamless trading experience on both mobile and desktop platforms and introduces RJO University—a new educational hub providing valuable content for traders of all skill levels.
RJO Futures New Website and Educational Platform for Traders
Keith Riddoch, Head of Retail Futures at RJO North America, expressed the company’s commitment to providing cutting-edge tools to simplify trading and decision-making. “Our reimagined brand and website reflect our dedication to delivering tailored insights, future market expertise, and exceptional client service. We’ve streamlined the user experience to meet the evolving needs of active traders and investors exploring futures markets,” Riddoch stated.
The newly launched RJO University is designed to enhance trading acumen by offering comprehensive resources and expert guidance, further supporting traders in their decision-making process. The platform provides educational materials for both novice and experienced traders, enabling them to improve their understanding of future markets.
Anthony Pickett, Director of Sales and Operations at RJO Futures North America, highlighted the modernized visual identity of the brand while staying true to RJO’s longstanding legacy. “We’ve ensured our updated brand engages users while honoring our rich history of over 110 years in the futures markets,” Pickett noted. “Our galvanizing statement, ‘If it’s futures, it’s RJO,’ underscores our commitment to empowering traders with the tools and insights they need to succeed.”
RJO Futures offers a wide range of services, including full-service, self-directed, and hybrid trading options, as well as managed futures and system trading. The division serves thousands of clients, ranging from active traders to those transitioning from equities into futures and commercial hedgers.
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