NAGA Launches Bold Campaign Drive with Bundesliga Giant BVB

NAGA Group AG has launched a bold new brand-building campaign in collaboration with German Bundesliga powerhouse Borussia Dortmund (BVB). This campaign marks a significant step in NAGA’s ongoing partnership with the club, which was first announced in September last year.

The latest initiative reflects NAGA’s commitment to expanding its presence both within the financial markets and among global football audiences. At the core of the campaign is a high-impact television and digital advertisement, spotlighting the unmistakable black-and-yellow energy of Borussia Dortmund.

NAGA Launches Bold Campaign Drive with Bundesliga Giant BVB

In addition to the high-energy spot, the campaign will feature exclusive behind-the-scenes content with BVB players, giving fans a rare glimpse into the lives of their football heroes. To deepen engagement, NAGA is also rolling out community challenges and giveaways designed to bring supporters closer to the action, both on the pitch and in the financial markets.

NAGA CEO Octavian Patrascu emphasized the shared values behind the partnership.

“For us at NAGA, this collaboration is about more than visibility—it’s about championing the same values BVB stands for: passion, innovation, and unwavering commitment to performance,” he said.

Patrascu also noted that this campaign is about demonstrating what sets NAGA apart in the trading space.

“By launching this new campaign with one of Europe’s most storied football clubs, we’re showing the world who NAGA is and why we’re redefining what a modern, social-first trading platform can be.”

As financial technology continues to merge with digital culture and lifestyle, NAGA’s alignment with Borussia Dortmund signals a clear ambition: to be a recognizable and trusted brand for the next generation of traders. With football’s unparalleled global reach and BVB’s legacy of excellence, this campaign is set to make a lasting impression both on fans and in the fintech world.

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