eToro Becomes Official Trading Partner of Four Ligue 1 Clubs

eToro has announced a new chapter in its sports partnerships in France, confirming multi-year agreements with four Ligue 1 clubs ahead of the 2025/26 season. The trading and investing platform will become the Official Trading Partner of AS Monaco, LOSC Lille, Olympique de Marseille, and Olympique Lyonnais, marking one of its broadest football collaborations in the French market to date.

The partnerships bring together eToro and some of the country’s most followed football institutions, reflecting a shared focus on community, engagement, and long-term connection with fans. By aligning with clubs that have strong domestic and international followings, eToro continues to expand its presence across European sport while reinforcing its aim of making investing easier to understand and more approachable.

eToro Becomes Official Trading Partner of Four Ligue 1 Clubs

Valerie Kalifa, Director of Marketing for France at eToro, said football and investing share a common spirit of participation and learning. She explained that eToro has built a global investing community where people come together to exchange ideas and improve their knowledge, much like football unites supporters around a common passion. Partnering with clubs such as Monaco, Lille, Marseille, and Lyon, she added, creates new ways to engage French football fans and introduce them to financial education in a familiar and exciting setting.

Under the agreements, eToro will gain strong matchday visibility through pitch-side LED advertising and media backdrops, alongside exposure across the clubs’ digital channels. The platform will also work with the teams on season-long activations, including matchday experiences and educational initiatives aimed at supporters. As part of the Lille partnership, eToro’s logo will appear on the sleeve of LOSC Lille’s jerseys.

Club executives welcomed the collaboration, highlighting shared values around innovation, performance, and community. Representatives from AS Monaco, LOSC Lille, and Olympique de Marseille all pointed to the potential of the partnership to create new experiences for supporters, while strengthening the link between sport and learning beyond the pitch.

With these agreements, eToro deepens its connection to French football culture, using the reach of Ligue 1 to engage fans in conversations that extend past the final whistle.

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